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Becky DeStigter

Becky DeStigter helps technology companies become more globally competitive. She aligns international business strategy with company goals, works to expand sales and operations internationally and often troubleshoots existing international operations and partnerships.

Ms. DeStigter is a serial entrepreneur, having worked six times in early-stage companies. She spent 4 years in the healthcare software industry in growth-stage companies. Ms. DeStigter founded a strategic marketing consulting company and operated it for six years. In recent years, she served twice as COO for Software-as-a-Service Industry born-global start-ups.

Ms. DeStigter recently finished an MBA, a Master of Science Degree in International Business and a Certificate in Entrepreneurship at the University of Colorado Denver (one of only 30 universities in the US to receive the prestigious CIBER grant for international business research & education). Ms. DeStigter worked for two years for the Institute for International Business at the University of Colorado Denver serving as business outreach to Colorado companies and working under top international entrepreneurship scholar, Dr. Manuel Serapio.

Ms. DeStigter is actively involved in global social media and currently ranks #1 in the world in International Business on Twitter (, #2 in International (the UN is #3) and #3 in Global Marketing. She regularly blogs both at her own site: The International Entrepreneur and at Entrepreneur Community Online.

On a lighter note, Becky is a self-professed language junkie. She can speak Dutch, Spanish, German and English. She is currently working to master Mandarin Chinese. Becky lives in the Denver, Colorado area where she enjoys skiing, hiking, and camping. Becky often can be found waiting for a flight at the Denver International Airport.

Articles Written By Becky DeStigter

3 Mistakes Companies Make to Jeopardize International Expansion

Becky DeStigter | September 22, 2014 | Export Finance

The world is littered with ill-fated international business expansions that failed after launch. While there is a common set of reasons for many of these fiascos, many of the issues are preventable.

In this article, I want to focus on what not to do in your international and new market launches.

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5 Questions to Ask before Modifying Your Products for Export Markets

Becky DeStigter | August 12, 2014 | Export Finance

Most companies realize that there are many international markets where they can export their products and services. But to maximize sales in another market, there are different requirements and expectations from customers. The question is:

How much should you change your product for export markets?

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Maximizing Meeting Results: An International Business Culture Checklist

Becky DeStigter | July 8, 2014 | Export Basics

If you are involved in international trade, chances are you are meeting people from around the world. In order to make these meetings more successful, it's important that you try to understand the business culture of the people with whom you will be meeting, and hopefully, doing business.

This checklist identifies the types of information you should research before meeting. Higher cultural competency can strengthen a business relationship and expedite international business transactions.

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Is English Enough as the Only International Business Language?

Becky DeStigter | June 3, 2014 | Export Finance

For those of us involved in international trade, there are always conversations held in languages that we don't understand. Is something important being discussed? Are others developing rapport while we sit on the side?

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Localizing Your Products for International Markets

Becky DeStigter | March 2, 2014 | Export Finance

Years ago I began my marketing career in a healthcare software company. Generally software is an industry where products can be sold internationally without needing major changes to meet local needs. In the case of healthcare software, practicing medicine can vary from country to country, but luckily the products we marketed were highly customizable for end-user medical professionals.

The greater question was: How much should the company localize marketing and support services? Should the website and marketing materials be available in the local language? Did hiring local technical support and providing local language materials help to expand the market in a specific country?

To get the root of these questions, it's helpful to take a closer look at localization versus internationalization.

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Choosing Exports Markets: How Stable Is Stable Enough?

Becky DeStigter | November 17, 2013 | Export Finance

If your company is doing business around the world, at some point you need to decide: How stable does a country need to be for us to do business there?

Watching the U.S. Congress go through their puzzling brinkmanship last month over the federal government's budget and debt ceiling certainly left most Americans questioning our own country's economic and political stability. But the reality is that there is much more uncertainty in politics, market stability, regulations, exchange rates, armed conflict, and/or inflation in places like Zimbabwe, Egypt, Turkey, Afghanistan, Syria and Venezuela.

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Export Basics: Avoiding an International Incident

Becky DeStigter | October 13, 2013 | Export Finance

As a left-handed American, I rarely think about my dominant hand. Sure, the world is set up for right-handers, but we lefties have learned to adjust.

In Italian, the word for left is sinistra. While I've never found bias against my left-handedness in Italy, there are many places in the world where I could stop traffic or invite disgusted looks from an entire restaurant for openly flaunting my left-handedness.

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Understanding International Business Culture: Using Collectivism to Your Advantage

Becky DeStigter | September 8, 2013 | Export Finance

Joe is visiting his company's Japanese partner in Tokyo for the first time. He has been talking with his counterpart, Taro, at least once a week for six months ago. In Joe's opinion, Taro has done a great job supporting the company's Japanese clients.

At the beginning of the visit, Joe meets with the partner's key staff including Taro in a conference room. Joe wants to show his appreciation and build some goodwill, so he praises Taro's dedication and skills in front of his peers.

The mood in the room suddenly shifts. Taro seems visibly embarrassed. Everyone else looks uncomfortable too. What just happened?

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Practical Advice for Women in International Business

Becky DeStigter | August 4, 2013 | Export Finance

As an American woman, I think it's easy to forget that in many parts of the world my gender is professionally discounted.

Women have come so far in many countries that it almost seems below our dignity to bring up this topic. Equity in the work place should be a non-issue by now, shouldn't it?

And when something is said or done in another country that reminds us of our diminished role, we're often shocked and outraged.

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Protecting Your Company's Intellectual Property in International Markets

Becky DeStigter | July 7, 2013 | Intellectual Property Rights, Export Finance

A successful business maximizes opportunity while minimizing risk. If your company's competitive advantage hinges on a key piece of intellectual property (brand name, patented technology, etc.), then there may be countries that you avoid for fear of having your intellectual property (IP) compromised.

The problem with this approach is that side-stepping a market does not necessarily mean that you actually avoid the risk. Take, for example, China, the IP piracy capital of the world. If you have IP worth stealing, then IP pirates will try to steal it regardless of whether your company ever enters the Chinese market.

Here is an approach that can help protect IP while still taking advantage of what will soon be the largest market in the world:

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