A successful business maximizes opportunity while minimizing risk. If your company's competitive advantage hinges on a key piece of intellectual property (brand name, patented technology, etc.), then there may be countries that you avoid for fear of having your intellectual property (IP) compromised.
The problem with this approach is that side-stepping a market does not necessarily mean that you actually avoid the risk. Take, for example, China, the IP piracy capital of the world. If you have IP worth stealing, then IP pirates will try to steal it regardless of whether your company ever enters the Chinese market.
Here is an approach that can help protect IP while still taking advantage of what will soon be the largest market in the world: