Identifying the Global Strategic Players for Your Export Growth

As your company enters or expands sales in international markets, it's important to identify the key players in your industry and their current and future strategic impact on your company and the global industry. The key players include strategic buyers of goods and services in your industry, strategic market segments in your industry, strategic country markets, and strategic competitors in your industry.

This one-hour webinar will help you understand why it's important to begin identifying these strategic players, where this information can be found, and how to use this information to help your company improve and maintain its global competitiveness. For more than 30 years, Sandy Renner has been helping U.S. companies of all sizes identify these global strategic players, identify the best countries to sell their goods, find industry partners who can help facilitate that growth, and reduce the pain and risk associated with global expansion. Tony Kramer is a serial entrepreneur with a passion for building innovative software. His prior experience includes leading 2 software companies to successful exits.

What You'll Learn

• How to determine if a buyer, market segment, country market or competitor is a “global strategic player.” 

• Some ways of thinking about how this information will be used by you and others in your organization to achieve competitive advantage. 

• How to begin an ongoing process of examining this one aspect of your global environment in order to identify and pursue those opportunities that continue to position your company for long-term growth and success.

Who Should Watch

• Ownership and executives of companies looking to begin or expand their export sales and rethink their global strategies. 

• International sales and marketing personnel.

• Personnel involved in market research and data collection.