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Evaluating Export Markets: How to Assess Country and Customer Risks

If you aren’t properly evaluating potential export markets and customers, you could be putting your company at risk.


Whenever you look at new export customers and markets, there’s always a chance something could go wrong. While you can’t completely eliminate that possibility, there are specific steps you can take to identify potential risks, analyze and evaluate them, and take the proper precautions.

In this white paper, you’ll learn what those steps are, so you can avoid dealing with unsavory characters—and potentially losing a lot of money.

You’ll learn how to:

  • Identify bribery and corruption risks.
  • Measure country risk.
  • Measure business regulations.
  • Review fairness of trade.
  • Understand and manage bank risk.
  • Use industry and government resources.
  • Understand regulations and documentation requirements.

Get started now by downloading this free white paper.

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