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Alberto Rodriguez-Baez

Alberto Rodriguez-Baez has spent his entire professional and academic careers in the field of international business development and marketing.

Alberto’s work experience spans from large global corporations to small businesses, private and public organizations, as well as non-profit and for-profit companies.

Alberto earned his MBA at the University of Nebraska. He is also a Certified Global Business Professional (CGBP), a CGBP trainer (the sole trainer in Texas) and a Certified Business Consultant (CBC). He is the International Marketing Manager for TBM Consulting Group.

Articles Written By Alberto Rodriguez-Baez

How to Develop an International Distribution Prospectus: A Critical Tool for Exporters

Alberto Rodriguez-Baez | September 13, 2021 | Export Basics

One of the most useful tools to help select the right international distributors is an International Distributor Screening and Selection Process that helps interested candidates self-qualify or self-disqualify as potential distributors (see my previous article). A critical element of the Screening and Selection Process is the International Distribution Prospectus (IDP).

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Screening International Distributors: Separating Pretenders from Contenders

Alberto Rodriguez-Baez | July 19, 2021 | Export Markets, Export Basics

In my previous article, I described why it's critical to not only select the right distributors, but also to keep them for the long run (see the Fit/Tenure Matrix) and develop them into highly productive distributors.

Choosing international distributors without a thorough selection process is less than ideal and to be avoided at all costs: selecting the wrong distributor is a tremendous setback for the exporter and the distributor alike.

In my experience as an exporter and as a trade consultant, I have realized that this situation can be avoided by implementing a solid screening and selection process that is used for every candidate, every time.

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Turbocharge Your Exports by Selecting the Right Distributors

Alberto Rodriguez-Baez | June 7, 2021 | Export Basics

One of the most common questions I hear almost daily is, “How do I find distributors abroad?” When the pandemic started and travel restrictions were imposed, the question became, “What do I do now? How do I find distributors abroad without traveling?” 

I wrestled with this question while working in the private sector, and I have helped clients answer it countless times using the lessons I learned. The answer, whether pre-pandemic or today, is a two-part answer.

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