With Gross Domestic Product (GDP) growth more than double that of the United States and the United Kingdom during the past decade, India is one of the most promising and fastest growing economies in the world.
Its skilled managerial and technical manpower and its enormous middle class—approximately 300 million strong—offer a value proposition that businesses across the globe find hard to resist.
India’s time-tested institutions such as a free and vibrant press, a well established judiciary, a sophisticated accounting and legal system, and a user-friendly intellectual infrastructure offer foreign marketers and investors a transparent environment that is conducive to long-term success if the right business models are developed and implemented.