Passages

Smaller businesses often think that exporting is only for large multinational companies. But that's usually not the case. In fact, more than 97% of all U.S. exporters are small and medium-sized businesses employing less than 500 people.

What's really surprising is the number of businesses that aren't exporting. According to the U.S. Department of Commerce, less than one percent of the 30 million companies in the U.S. actually sell their products internationally. Many of these firms could benefit from exporting, but have yet to do so.

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Small and midsize U.S. businesses looking to expand into new markets should not overlook international partnering opportunities. By signing up a distributor or dealer overseas, your product or service can have a global reach. International trade shows provide broad access to potential customers and partners.

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Even in today's digital age, the exchange of business cards remains a common practice. A business card is an effective tool for both broadening your network of contacts and promoting your company. This is especially true for a small and medium-size company looking to expand internationally.

In many countries, business cards are exchanged at the onset of introductions and thus play a role in fostering long-term business relations. A business card is a reflection of your company and can create an important first impression. In fact, when handled effectively, it can be one of your company's most valuable marketing tools to promote and further the credibility of your business.

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