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Becky DeStigter

Becky DeStigter helps technology companies become more globally competitive. She aligns international business strategy with company goals, works to expand sales and operations internationally and often troubleshoots existing international operations and partnerships.

Ms. DeStigter is a serial entrepreneur, having worked six times in early-stage companies. She spent 4 years in the healthcare software industry in growth-stage companies. Ms. DeStigter founded a strategic marketing consulting company and operated it for six years. In recent years, she served twice as COO for Software-as-a-Service Industry born-global start-ups.

Ms. DeStigter recently finished an MBA, a Master of Science Degree in International Business and a Certificate in Entrepreneurship at the University of Colorado Denver (one of only 30 universities in the US to receive the prestigious CIBER grant for international business research & education). Ms. DeStigter worked for two years for the Institute for International Business at the University of Colorado Denver serving as business outreach to Colorado companies and working under top international entrepreneurship scholar, Dr. Manuel Serapio.

Ms. DeStigter is actively involved in global social media and currently ranks #1 in the world in International Business on Twitter (, #2 in International (the UN is #3) and #3 in Global Marketing. She regularly blogs both at her own site: The International Entrepreneur and at Entrepreneur Community Online.

On a lighter note, Becky is a self-professed language junkie. She can speak Dutch, Spanish, German and English. She is currently working to master Mandarin Chinese. Becky lives in the Denver, Colorado area where she enjoys skiing, hiking, and camping. Becky often can be found waiting for a flight at the Denver International Airport.

Articles Written By Becky DeStigter

5 Basic Rules for Effective International Negotiations

Becky DeStigter | October 14, 2019 | Export Basics

It happens more than I would like to admit. A company tells me that they have downsized their international customer base or pulled out of international markets altogether. International markets are just not profitable, they say.

Upon closer investigation, a common issue is the lack of international negotiation skills.

While some of the savviest companies attend extensive training in this area, here are five rules that can help address some of the biggest issues.

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How Americans Often Lose in International Negotiations

Becky DeStigter | December 10, 2018 | Export Basics

Have you ever left a negotiation with a potential international client or partner and felt like you didn't get what you wanted or expected?

Maybe you were being honest about what you were thinking and that led to the other side taking the conversation in a direction you weren't expecting. Or perhaps you were trying to keep the conversation going when the other side just stopped talking.

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4 International Marketing Strategies for New Exporters

Becky DeStigter | November 19, 2018 | Import Basics

We live in uncertain economic times. But I believe that we learn far more about how to grow stronger companies in lean times than in times of plenty.

That said, this month I am sharing some of my hard-won marketing advice that I often give to internationalizing clients in B2B markets.

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3 Tips for Exiting an International Market

Becky DeStigter | April 6, 2015 | Export Finance

As international business professionals, our focus is normally towards expanding into new markets.

We research and plan. We execute and problem solve. But as much as we may plan, things don’t always go right. In fact, most of us have had to pull back out of a market when things went completely wrong.

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Internationalizing American Business Leaders

Becky DeStigter | March 2, 2015 | Export Basics

Most of us remember the first time we worked for a truly talented business leader.

For me it was Mike Vasquez, a smart young entrepreneur who had built up a healthcare software company in the Midwestern United States. Mike was one of those genuine leaders with lots of charisma and inspiration. Everyone liked him.

What made it even better was his story.

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Five Steps for Creating Great International Customer Service

Becky DeStigter | February 2, 2015 | Export Basics

Many companies that I know either use local distributors to manage their international clients or they rely on a small team within the company to work directly with the clients.

Regardless of which model they’ve set up, in reality they likely have various staff members interacting with their foreign clients.

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Protecting Your Exports: Dealing with International Trademark Copycats

Becky DeStigter | January 12, 2015 | Intellectual Property Rights

I will never forget when I discovered that my company had a copycat. I assumed that my consulting firm was too small to attract attention and imitation. But there was my competitor in all my major markets with a confusingly similar online brand name and a mirror of my digital marketing program down to the blog topics and my twitter tips on international business. It was a creepy feeling, to say the least.

Those who enter international markets frequently encounter copycat brands and marketing. Companies in China often report from customer service that consumers seek product support only to discover that their product is a counterfeit. In the U.S. and Canada, it is particularly frustrating when legally remedies in the home market are more straightforward.

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Avoid These 3 Common International Marketing Mistakes

Becky DeStigter | December 8, 2014 | Export Finance

When I meet with new clients, I normally review their current international marketing and operations. Oftentimes I find the same core issues that hold companies back from reaching their potential.

Here is what I find:

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4 Options for Moving Beyond Your International Rep Network

Becky DeStigter | November 10, 2014 | Export Finance

Many companies begin their journey into international markets through country representatives or distributors. Oftentimes these representatives seek out your company at trade shows or online and approach staff with offers to represent your products in their home country.

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Avoid Cultural Blunders That Could Derail Your International Business Efforts

Becky DeStigter | October 20, 2014 | Export Basics

We’ve all seen it—insensitivity to cultural differences that derails business efforts, especially around exporting. It’s like watching a train wreck in slow motion, powerless to stop it.

A few years ago I had taken the role of chief operating officer for a start-up software company. For months a colleague and I had been cultivating a business relationship with a potential partner in Israel. Our contact was excited enough about the software and our company to fly from Tel Aviv all the way to Denver, Colorado, to meet our team.

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