In many ways, exporting is like hiring a marketing firm to represent you. With marketing, you have several options: You can do all of your work in-house with your own staff, you can hire freelancers, you can hire an agency, or you can do a combination of all of them.
Exporting works similarly—you can do everything yourself, you can hire vendors like freight forwarders to take care of parts of the process for you, or you can do a combination of both. The goal, of course, is to find resources that can help you do it efficiently.
But there’s something you must remember about both of these partnerships. No matter how you do it, you have to actively manage all the pieces of the process.