On: May 24, 2017 By: Prema Nakra
How Exporters Can Make the Most of International Trade Shows
Done right, international trade shows are an absolute must for exporters wishing to move ahead in the fiercely competitive global market.
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On: May 24, 2017 By: Prema Nakra
Done right, international trade shows are an absolute must for exporters wishing to move ahead in the fiercely competitive global market.
On: November 11, 2016 By: Prema Nakra
Once you've zeroed in on new international markets for your products, you must determine how you will sell and distribute your goods in those countries.
On: July 15, 2016 By: Prema Nakra
This article addresses the issue of after-sale service and warranty management in an increasingly complex global market environment.
On: May 20, 2016 By: Prema Nakra
A CE Mark means a product meets the standards established by the European Union (EU) and is qualified for sale in those countries.
On: September 14, 2015 By: Prema Nakra
Success in global markets may mean adapting your products for local markets. Here are the issues and challenges you may face in export marketing.
On: August 24, 2015 By: Prema Nakra
A product's country of origin impacts consumers' perception of the quality of the goods and their likelihood of buying.
On: May 1, 2011 By: Prema Nakra
South Africa is the largest economy on the African continent. Clearly there is potential for doing business in South Africa.
On: June 10, 2007 By: Prema Nakra
Discussing the miracle of China’s economic growth and what multinational corporations have done to succeed—and fail—in the Chinese marketplace
On: October 15, 2006 By: Prema Nakra
In this article, I will discuss how to use licensing as a mode of entry into an international market from marketer’s perspective.
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