International Trade Blog

For exporters, intellectual property rights are a critical and challenging aspect of doing business internationally. We spoke to Barbara Grahn and Barbara Wrigley, partners at Fox Rothschild LLP, about several terms relating to intellectual property that exporters must understand. We’ll discuss terms as they relate to patents and trademarks.

It’s crucial to have a working knowledge of these terms, but keep in mind that this is not an exhaustive list of every term you need to know when working with intellectual property.

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Inventions are a visible, valuable tool in the global business economy. Unfortunately, many exporters don’t realize the importance of protecting their inventions with patents and enforcing their patents against competitors.

We spoke with Barbara A. Wrigley, a partner who specializes in patent law at Fox Rothschild LLP, about strategies exporters can implement to protect their inventions. Here are her suggestions:

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Trademarks and trade names are a visible, valuable tool in the global business economy. Unfortunately, many exporters don’t realize the importance of protecting and enforcing their trademarks.

We spoke with Barbara Grahn, a partner who specializes in international trademark issues at Fox Rothschild LLP, about strategies exporters can implement to protect their trademarks. Here are her suggestions:

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I will never forget when I discovered that my company had a copycat. I assumed that my consulting firm was too small to attract attention and imitation. But there was my competitor in all my major markets with a confusingly similar online brand name and a mirror of my digital marketing program down to the blog topics and my twitter tips on international business. It was a creepy feeling, to say the least.

Those who enter international markets frequently encounter copycat brands and marketing. Companies in China often report from customer service that consumers seek product support only to discover that their product is a counterfeit. In the U.S. and Canada, it is particularly frustrating when legally remedies in the home market are more straightforward.

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